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Is a multi-niche blog for you?

When I first started out with blogging - I found one of the biggest stresses was trying to keep to a consistent theme.  If you can't remember that far back (which is fair enough) - originally I had intended on Short Girl Walking to be a fitness and weight loss inspo blog (We can all laugh collective together). Obviously this hasn't worked out, but it got me thinking. Is it possible to have a successful multi-niche blog and still be coherent, and importantly, keep readers coming back?

The answer was yes.

 


 

Hold up for a quick moment! This post contains some affiliate links, which means I may earn a commission for recommending the products featured. You're under no obligation to purchase these, nor are you charged any extra if you do decide you might like them! I do receive a small percentage of the sale if you use the links to help pay the bills.  Alright - back to our scheduled posting!

So how do you make a successful multi-niche blog?

An absolutely fantastic question and we're actually going to look at this question in reverse.

To start with, we first need to have a quick look at what this means for you - and where you are in your blogging journey.  If you've read my post about having a coherent blog - you'll notice that I mention that having too many subjects on your blog can really throw off an audience. Truthfully, I'm not about to tell you differently here.  There is absolutely a fine line between having a blog that talks about a different range of subjects that you'll keep coming back to vs a blog that's really a hot mess.

 


 

Are you in month 0-4 of your blogging journey?

I would suggest if you're only just starting out in your blog (As in, months 0-4 of officially launching) - stick with your chosen blog niche until you start getting into a regular posting pattern.  You'll continue to build up your base over this time, and can then start branching out.  Why do I think this is important, rather than diving into the deep end straight away?  Number one is to be able to create your blog identity. Number two, it gives you time to test out if blogging is right for you. Number three, blogging and writing is much like photography (aka, your first 10000 photos are going to be your worst.)

I don't expect you to write 10k blog posts in 4 months, but having a bit of structure before you start writing about everything under the sun will allow you to get used to what style you're wanting out of your blog, and practice the other little things that go into making a blog post.

 

This isn't to say however that this is the time to not be planning ahead.  There is no reason that you can't already have a vision in your head (or paper!) about what direction you want your blog to go in.  Let me be honest, there's a really high possibility it might not be what you originally anticipated!

 


 

Are you 4+ months into your blogging journey, and have at least 8-10 posts created?

I know a number of people will disagree with the timing, and that you should really start branching out more after about twelve months. I disagree.  Unless you're ready to 100% commit to a one niche blog (doing only fashion, DIY tips, etc) - then around the four-month mark, if you're like me, you're going to get bored.  Blogging is SUPER fun, and I think having this super restrictive timeline of 12+ months is kinda crazy.

The great news is that if you've got those 8-10 posts already curated, there's a couple of things that happen:

    1. You've got posts to deep-link back to (Google LOVES this.)
    2. As mentioned above, you've already got a rhythm going on what you're writing
    3. Hopefully, you've now established a bit of an audience and can start asking for opinions on what to write about
    4. There's also a strong likelihood that when you were doing the posts that other post ideas started popping up and you've got them saved as a future idea in a draft folder somewhere
    5. You already have posts that you can expand on!

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Having a non-micro niche blog is not a get out of structure jail for free card.

Just because you've now got a lot more freedom to post about different topics, doesn't mean you can get lazy. You absolutely should have an over-arching theme of what you're wanting to achieve across all of your blog posts. In some ways, this actually makes it more difficult to have a blog where you are actually writing about different things.  It's once again taking a step back and thinking, what exactly am I trying to achieve with each post? How does this relate to what I want my readers to take away from my blog?

 

There is such a thing of over-complicating your blog.

 

Key things to remember when starting to add more category subjects:

    1. You need to be conscious of SEO: Your keywords may not fit every category!
    2. Your Tone of Voice still needs to remain consistent in all your posts
    3. Everything still needs to tie together in some capacity across the whole blog

 

 


 

Micro vs Multi-Niche - Which Should I Do?

There's a lot of arguments for and against having a multi-niche blog. I can't begin to tell you the number of hours and stress that it caused me when I first started out blogging, to feel that I had to have a specific blog type to be successful.  Once I realised the notion this wasn't the case, and I had free reign for what I wanted my blog to be - I became a lot more invested in what I was doing. I was more than happy to do more research, write more posts, do more graphics. This compared to dragging my feet through the dirt on topics I didn't really care for anymore was a game-changer.

This said - you might be better suited for a niche blog or a micro-niche blog.  In another example - I'm also a photographer, and I used to have a dedicated blog for tips and tricks for doing better photography on a budget.  This then made no sense to add extra topics about things that weren't related to that particular niche.

There is a benefit of doing smaller niches in that you are competing with fewer people (theoretically), but you can also tend to shoebox yourself in if you want to later expand.

 


 

The best things to do to have a successful multi-niche blog

 

    1.  Plan out your content in advance, and make sure your posts continue to link to your over-arching theme
    2.  Research your potential future categories, and consider combining category posts until it's ready to have its own separate one
    3.  Make sure you have an actual interest in the topic you're writing about - Don't just create a category or blog post just because you feel like you have to
    4. Don't be afraid to ask your readers what they want to see from you
    5. If your goal is to eventually make a profit on your blog - are you able to think of how affiliate marketing or ads will be able to carry across your different posts?
    6. Remember to space your blog posts out.  For example, have a "Travel Thursdays" or "Fitness Fridays", it will give your readers who might be more partial to one part of your blog than another to see what they want to read.
    7. Consider whether you may actually be suited a niche, or micro-niche blog. If you're finding that you're going too over the place with your posts - it might be time to re-evaluate.
    8. Remember to still ask for sign-ups for your newsletter!
    9. Don't be afraid to reach out to others to ask for collaborations or guest posts
    10. Have fun!  Experiment with your style, and remember your readers will continue to follow you for your writing, as long as it's consistent writing style!
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Wrap up time!

I personally love having the flexibility of a multi-niche blog.  It gives me the opportunity to go and explore my many different hobbies and interests, and I no longer feel that I have to be bogged down sticking to one thing, and one thing only.  There are a lot of bloggers out there that are very successful in having multi-niche blogs, and there's absolutely no reason you can't be one of them.

 

Let me know in the comments below what you're struggling with at the moment with your blogging goals?  Are you getting stuck on finding a niche?  Or trying to break out from it?  Or let me know if you found this helpful!

 

Clairesupersmall

Not pregnant at 28?

I'm looking down at the electronic test kit, killing time in that awkward three-minute wait before you get the "yes you are!" or, "no you're not pregnant!" results.   When I started to look online last night at the different types of test kits out there - I figured I'd bypassed the days of trying to decipher whether or not there were two lines on the stick, or if that was just a random smudge in the second window.

Sod it, I went. I'll just get the fancier version and go digital.

Depending on who's view you're looking at - I've been pretty fortunate. I've only ever had to do five of these tests before.  The first one was after my first time in college, and I nearly vomited in trepidation of waiting for the results.   There's a possibility that I may have fainted.  It came back negative.

The likelihood on each occasion has always been pretty low. I've been on some form of birth control for over half of my life.  I started with the pill when I was 12.  I'm now 28, and out of that period of time, there was only three months where I wasn't on something.  There was a great deal of time where I had no interest in ever falling pregnant. If I could just stay, y'know, not pregnant, forever - that'd be great. I'd considered asking how you get your inner bits out.

 

I look back down at the test.  The little clock is still flashing, and I'm guessing that it means it's considering whether or not it just wants to extend the anxiety out any further.   Realistically - it's a terrible time. If it is the case - it'd mean I'd be well into the 8-week mark.  It'd explain the bloating, and the SUPER amount of tiredness over the last few weeks.  Also the random increase in my boob size and why the sudden nauseous was rocking up at 4 am. (It wasn't like I went online and cross-checked symptoms or anything.)

But then, how absolutely inconvenient would that be?  Darwin's still another four months away at least, and that'd be put me at six months if that was the case? Are you even allowed to travel at six months? Nor would you realistically want to be on a plane for like five+ hours I wouldn't imagine.  Not to mention trying to find a house, and relocation costs and just -

The clock face flashes to a No. 

But I don't feel relieved. I almost feel a little sad. This wasn't the reaction I was expecting.  Maybe I'm maturing.  Maybe this is the part where I actually start growing up.   Being 28 and not pregnant is something that I didn't ever think I'd be concerned about, or would start to place thought into.  But here we are.  And I'm quite confused.

Clairesupersmall

For the bees!

Somewhere in the last few months, I turned a page and decided that I should really be doing more for the environment.

I went on a crusade - bought metallic straws (that I lost after 24 hours, who even does that?)  - lovingly purchased the most gorgeous ceramic keep cup (which my cat delightfully batted off the bench and I didn't know for about three weeks.)  I bought re-usable containers for my food (which I keep losing the lids for. Seriously, where the fudge do they go?)  and I've always been an adamant person who doesn't believe in turning heaters on when there's blankets to be had.  (Because who doesn't want more blankets in their life?)

But the one thing that has really stuck out to me over the last few months, apart from my apparent addiction to coffee, is bees.

Bees

 

"Bees, Claire? Really? Why?"

Maybe I should clarify it's actually quite the distinct lack of  bees.
See, growing up - there was so many freaking bees everywhereeee. And those mofo's sting like hell if you peeve one off!  10/10 don't recommend this at all. However, it occured to me that there hasn't been any bees around lately to even slightly worry about this.  So here's a pretty pure hearted story for you.

bee2

So I was running late for work a few mornings ago, and let me tell you, I'm suuuuuper bad at trying to get up and doing things at the best of times,  and that 10000% includes getting ready in the mornings.  This wasn't even one of my classic "okay, yeah, maybe I'm only behind like five minutes-"

No.
Of course not.

This was a very much "Shiiiit I'm fifteen minutes behind. I'm in trouble."  sort of late.
So here I am absolutely racing to my car and just as I'm about to jump in - here's a bee.

On my car.

Just chilling.

And I'm just looking at it going,  you little buddy are not going to make it if I start driving.
Do you think I could have one less bee in the world on my conscience?  Hell nah.   Even if it meant being ridiculously late - I was saving this little buddies stinger.  Being the Queen of Procastination I am, I had a heap of kids books hiding in my boot that was meant to go to the local charity drop off the weekend prior.  I had to scoop this little buddy onto such a flat piece of paper and I don't know if bees can give you death stares- but if they could, pretty sure I got one.

So happy endings, I put them on the flower bush in our garden and saved it from a very uncomfy death by car.

I hope the little thing is okay, I'm really rooting for our bees.

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What are you doing to help the environment?  Have a cute story about saving a wombat or helping a cute family of ducks cross the road? Let me know in the comments below!